Consumers


Economy Survey

Pandemic concerns recede, while rising prices drive value-driven purchases across SE Asia – Ipsos study

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
Shopper Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.
Consumers Webinar

Ipsos SEA Ahead: Shifts & Sentiments

With varying lockdowns across the region and vaccine rollout commencing this year, we witnessed the changing mindsets of citizens across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Consumers Survey

Coronavirus no longer the world’s top worry as it is overtaken by economic concerns

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty & social inequality and unemployment.
Consumers Survey

Global consumer confidence getting closer to pre-pandemic level

No significant month-on-month drop in consumer sentiment recorded in any market
Consumers Survey

Global Consumer Confidence Is Declining

Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Path to Purchase Publication

Are You Leveraging Your Path to Purchase as a Path to Growth?

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Trends & Prospective Publication

Ipsos Global Trends 2017

Ipsos Global Trends: Fragmentation, Cohesion & Uncertainty