Customer Experience is now undeniably a driver of business performance, and companies make significant investment in order to meet their customers’ needs. But how can you ensure that investment creates authentic, influential and memorable experiences which truly represent your brand promise?
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
