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消費者行為與趨勢
各品牌廠商不管是現在或未來仍需持續改善顧客購物體驗，拜大數據的浪潮及科技進步所賜，接下來的行銷策略勢必結合大量數字管理分析及實體銷售經驗結合，以其得到更全面的覆蓋率。另外由於智慧型手機商務及行動支付的成熟發展下，移動式行銷將會更加普遍。
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.
Brand Activation Tracking
Connecting brands with people in a meaningful way to ensure sustainable business growth.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.
Mystery Shopping
Measuring the delivery of Brand and Customer Experience promises.
Automotive User Experience Tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.