About the Reputation Council
Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.
The Reputation Council’s mission is to increase the understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the Reputation Council provides a definitive guide to the latest thinking and practice in the corporate communications world.
The sixteenth sitting of the Reputation Council involved 117 senior corporate communicators based in 16 global markets. It is with thanks to our Council members for their contribution and continued support – without their participation this report would not have been possible.
Methodological note: 117 interviews were conducted with Reputation Council members globally between April – June 2022, either in person, by telephone or video call. Data may not total 100% due to rounding.