Insights Hub

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  Scotland Survey

  Over half of Scots believe the total number of people coming into Scotland is too high

  More than half of the Scottish public view immigrants as having a negative impact on the availability of housing.

  28.04.26
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  Politics Survey

  Half of Britons think Keir Starmer should stand down as Prime Minister

  The latest Ipsos Political Pulse explores attitudes towards Prime Minister Keir Starmer.

  27.04.26
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  Cost of Living Survey

  Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

  New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.

  24.04.26
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  Politics Survey

  Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind

  New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.

  23.04.26
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  Scotland Survey

  Scots unimpressed by Holyrood campaigns, but give SNP the edge

  With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.

  23.04.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Issues Index Survey

  Economic optimism falls to record low as concern over inflation rises

  The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.

  22.04.26
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  Local Government Survey

  “Cost of Living” the top concern driving voters to the polls in English Local elections

  Ipsos’ latest English local elections research is now released, with fieldwork carried out 2-8 April. This means field work was carried out before media reporting around Peter Mandelson’s vetting and the Government’s response. Ipsos interviewed more than 1,600 adults in England in local authorities where elections are taking place in May.

  21.04.26
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  Healthcare Publication

  The Breakthrough Study: Understanding why people hope and fear breakthrough technologies

  Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research

  21.04.26
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  Brexit Survey

  10 years on from referendum, British, French and German publics increasingly see EU and UK as sharing common interests, while becoming more at odds with the US

  New polling data from Ipsos in the UK, conducted 3-7 April 2026, illustrates a significant shift in how the British, French, and German publics perceive the UK – EU relationship

  20.04.26
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  Political Monitor Survey

  Reform hold 6-point lead over Labour and the Conservatives

  Ipsos’ latest Political Monitor is now released, with fieldwork carried out 9-15 April 2026. This means fieldwork was conducted before recent announcements about Peter Mandelson failing his security vetting.

  17.04.26
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  Healthcare Publication

  Drug and alcohol support for people experiencing rough sleeping or at risk: what £262m achieved across 83 areas

  Ipsos in the UK, working in partnership with Groundswell and Dr Stephen Green of Sheffield Hallam University, has completed an evaluation of the Rough Sleeping Drug and Alcohol Treatment Grant (RSDATG).

  16.04.26