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Retail Therapy? Not At The Touch Of A Button
Internet shopping does not provide the feelgood benefit - or impulse sales - of the in-store experience, according to new study.
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Suits You, Madam? Silent Salesman Is Best For Bra Sales
New study reveals the vital statistics of the lingerie shopper.
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Brand Profile 'Doesn't Build On-Line'
New study shows that brands intending to enhance on-line presence need to increase their in-store spend.
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IT High Tech Jobs For The Boys
Information technology is regarded more highly by boys than girls as a potentially rewarding career, a MORI survey has revealed.
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Petrol Buyers Would Boycott Esso
A newly published MORI poll for the Stop Esso Campaign shows 53 percent of petrol buyers would boycott Esso because of the company's attempts to block action on global warming. Figures for Esso's existing customers are virtually identical. A telephone survey by Greenpeace of leading supermarkets revealed that ASDA, Tesco and Morrisons do not supply Esso fuels, Safeway's does supply Esso fuels and Sainsbury's refuse to reveal its suppliers.
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Issues Don't Count (As Much As They Should)
Politicians and pundits alike decry that 'this election should be about the issues'. Yet personalities intrude. In the four-sided tetrahedron that drives my model of voting behaviour, 'values' count for most, as roughly 80% of the public have their mind made up before any election is called, and most of them don't change the habits of a lifetime, in the aggregate.
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General Election 2001 : Comparing The Parties
The answers to three questions included on the MORI survey being published in The Times tomorrow reveal a good deal about the public attitudes to the state of the parties, and go some way to explaining the cavernous gap that still exists between the parties (and which, indeed, may even have widened slightly in the last week).