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Fortnite: Shaking the Media and Entertainment Industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.
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Ipsos Research Highlights - March 2019
Welcome to Highlights where we see Theresa May still struggling with Britain's withdrawal from the European Union, concern about crime increases and are we becoming more environmentally conscious?
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79% of Voice Activated Speaker Owners Have an Amazon Echo
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Virtual Reality: Hype or the Future?
Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?
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What do British business leaders really think of Brexit?
The Captains of Industry study has run for 38 consecutive years, yet there has rarely been an issue as thorny as Brexit going on in the background. So, what do the most successful business leaders in the country really think is going to happen?
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Finding Your Voice
Voice technology is increasingly popular, but do brands know what consumers want from voice? We partnered with the IAB UK to decode the technology and help brands make the most of voice opportunities.
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Ipsos Research Highlights - February 2019
Welcome to our review of 2019 so far. It's been a tough start for Theresa May as confidence to get a good Brexit deal continues to fall. Meanwhile as Labour rebels leave the party, we have record levels of public dissatisfaction with Jeremy Corbyn.
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Be bold, be creative, do research!
How early communication research enables marketers to make more creative, bolder advertising … faster.
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Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
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The Sound of the Next Generation
Our latest research report for Youth Music shows that music is essential in young people’s lives, significantly improving their wellbeing.