Latest News

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  Gender Survey

  More than half of Britons (54%) think the impact of porn on real-life relationships between men and women is a problem, rising to 6 in 10 (62%) men aged 18-34

  New research from Ipsos in the UK, conducted in partnership with JOE media, details perceptions and behaviours around pornography, as well as wider views around historical conversational taboo topics such as religion and political views.

  08.04.26
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  Scotland Survey

  SNP extend their lead while Scottish Labour support slumps

  The SNP have extended their lead over Labour and Reform UK according to the latest Ipsos Scottish Political Monitor, taken in the first week of the Holyrood election campaigns (26-31 March) and conducted in partnership with STV News.

  08.04.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Political Pulse Survey

  When forced to choose Britons prefer a Labour government led by Keir Starmer to a Reform UK government led by Nigel Farage

  New data from our Political Pulse survey, taken 20th-24th March, explores attitudes to GB political parties and leading politicians and whether the public prefer a Labour led government under Keir Starmer or a Reform UK led government under Nigel Farage.

  02.04.26
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  Strikes Survey

  Highest percentage of Britons now think the UK Government is doing a bad job of negotiating with trade unions to prevent strikes, amidst potential BMA strikes next week

  New polling finds that a significant portion of the British public is dissatisfied with the current government’s handling of negotiations with trade unions. With the highest dissatisfaction rating since this government took office, public sentiment reflects mounting concerns over worker power and public service disruptions.

  02.04.26
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  Environment Survey

  Deepening concerns over energy prices and imports, with half supporting new North Sea licenses

  New polling reveals growing public concerns about energy costs and dependency on imports, a topic of much conversation in light of the continued closure of the Strait of Hormuz.

  02.04.26