Latest News

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  Political Pulse Survey

  Britons split on whether they would prefer Labour or Reform UK to win the next election

  If given a choice between the Labour party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are split on which party they would prefer to win the next General Election. 38% say the Labour party led by Keir Starmer, while 35% say Reform UK led by Nigel Farage.

  28.09.25
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  Political Monitor Survey

  Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings

  Reform UK leads by 12 pts over Labour as both PM and Chancellor hit historic low satisfaction ratings.

  27.09.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Automotive News

  EV Transition Tracker: Wave 2

  Ipsos conducted fieldwork for the second wave of Motability Operations' Electric Vehicle Transition Tracker in August 2025

  26.09.25
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  Political Pulse Survey

  Labour’s ratings fall in Scotland while Reform UK continues to rise

  Ipsos’ Scottish Political Pulse survey

  25.09.25
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  Political Pulse Survey

  For the first time, Britons split on whether Keir Starmer or Nigel Farage would make a better Prime Minister

  Three in ten prefer Keir Starmer, and three in ten prefer Nigel Farage.

  25.09.25