Latest News

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  Issues Index Survey

  Economic optimism remains near historic lows, capping a year of rock-bottom public sentiment

  Britons’ top four issues facing the country have remained the same since August: immigration first, followed by the economy, the NHS, and inflation.

  23.12.25
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  Healthcare Survey

  Half of Britons oppose resident doctors’ strikes, highest proportion recorded by Ipsos

  The proportion of those opposing the strikes has grown to 49%, the highest proportion Ipsos has recorded to date.

  19.12.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Christmas Survey

  Donald Trump, Andrew Mountbatten-Windsor, and Keir Starmer top Britain’s naughty list for 2025

  For the second year running US President Donald Trump is at the top of the naughty list.

  18.12.25
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  Children Survey

  Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion

  Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.

  18.12.25
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  Christmas Survey

  Santa’s newest little helper? AI’s role in Christmas gifting

  Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.

  16.12.25