Ipsos
Insights Hub

Insights Hub

Content Type
Topic
Year

Featured insights & publications

Issues Index Survey

Immigration remains the biggest issue facing Britain

Forty-seven per cent name immigration as an important issue for Britain. Lack of faith in politicians enters the top five issues, rising six points from September.

23.10.25

Royal Family & Monarchy Survey

Public disapproval of Prince Andrew increases further amidst widespread support for him no longer using his titles

23.10.25

Brands Publication

From Pixels to People

23.10.25

Innovation Publication

The Next Big Thing: Exploring the EDGE for High Growth Opportunities

23.10.25

Society Survey

Class Actions: research investigating the British public’s perceptions and understanding of mass litigation

09.10.25

Ipsos iris: Total understanding of UK online audiences

Data Labs: Putting science at the heart of data

Be Distinctive Britain

All content

Healthcare Survey

39% of adults aged 18+ appear to be aware that it is possible for a person to reduce their risk of developing dementia

Encouragingly, the proportion who appear to be aware that a person can reduce their risk of developing dementia has been rising across the past three waves of the research, from 33% in 2021, to 36% in 2023 and now 39% in 2025.

09.10.25
Politics Survey

Two-thirds of Britons disagree the Conservative Party is ready to form the next government

New data from Ipsos’ latest Political Monitor, taken before the Labour and Conservative Party conferences, shows the public are deeply sceptical about the Conservatives returning to government.

08.10.25
Society Survey

Britons trust Celebrity Traitors contestants more than politicians

Ipsos has released new findings from its latest poll regarding the upcoming celebrity edition of 'The Traitors.'

08.10.25
Financial Services Ipsos Voices

Financial Strategies for Later Life

This article advocates for understanding the financial landscape influencing Perennials beyond their oversimplified portrayal as a homogeneous group.

08.10.25
Polling Survey

Only one in five think Badenoch will become Prime Minister, but majority still predict the Conservatives will win again in future

New polling from Ipsos in the UK shows that only one in five (22%) expect Kemi Badenoch to become Prime Minister, against three in five saying it is unlikely (63%).

08.10.25
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
Subscribe

Quick access by topics

Brands Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media

07.10.25
Healthcare Survey

UK health service ratings fall faster than any other country

The latest edition of the Ipsos Health Service Report reveals a 18-point fall in Britons’ ratings of their health service since 2018.

07.10.25
Evaluations Survey

Uniformed Youth Fund evaluation

Ipsos, in partnership with Dartington Service Design Lab, recently completed an evaluation of the Uniformed Youth Fund (UYF) for the Department for Culture, Media and Sport (DCMS).

06.10.25
Society Survey

Young Britons trust social media as a news source despite misinformation fears

New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.

06.10.25
Politics Ipsos Voices

Pulse Check - September 2025

Lowest satisfaction rating recorded by Ipsos for any Prime Minister going back to 1977.

06.10.25
Politics Survey

85% of Britons continue to believe that Britain is divided as over half think differences in people’s political views are so divisive that it is dangerous for society

Recent findings from Ipsos indicate that four in five British adults continue perceive the nation as divided. Over half (55%) perceive differences in people’s political views as so divisive that it is dangerous to society.

03.10.25