Insights Hub

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  Political Monitor Survey

  Reform UK still holds 8-point lead, but the gap shrinks amid doubts over their readiness for government - Ipsos poll

  Reform UK maintain +8-point lead over Labour, but this is down from +15 in November 2025.

  01.02.26
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  Education Survey

  Britons support banning phones in schools, banning children under 16 on social media, and stricter measures on non-consensual AI-driven intimate image sharing – Ipsos poll

  Over half (56%) of Britons support banning mobile phones in schools altogether, up 8 ppts since September 2024. Seven in ten (72%) would support a law that requires social companies to use age-verification to ban children under the age of 16 from accessing their platforms.
  

  28.01.26
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  Reputation Publication

  The Business and Democracy Commission

  Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.

  26.01.26
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  Political Pulse Survey

  Nearly half of Britons approve of Jenrick sacking, Ipsos poll reveals

  Almost half (47%) of Britons think Kemi Badenoch made the right decision to sack Robert Jenrick and remove the Conservative party whip.

  23.01.26
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  Issues Index Survey

  Concern about defence doubles to become as big an issue for Britain as the NHS and inflation

  Concern about defence has doubled since last month to 24%, making it the joint third-biggest issue for the country.

  22.01.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Healthcare Survey

  27% of Britons say they have a lot or moderate amount of health anxiety as many turn to online sources and AI to check symptoms

  66% say they use online health-related websites to check their symptoms, while 28% have turned to AI chatbots.

  21.01.26
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  Political Pulse Survey

  Britons narrowly split between Labour led by Keir Starmer and Reform UK led by Nigel Farage, poll reveals

  When asked to choose between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, 39% of Britons prefer Labour, while 35% prefer Reform UK.

  20.01.26
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  Politics Survey

  Just one in five think the current UK governing system works well

  New research conducted in partnership with the FT finds widespread dissatisfaction with the UK governing system as well as the people who are in it. But still politicians are second in the list of professions who are considered to have the skills and qualities required to be a UK Prime Minister, behind business leaders.

  16.01.26
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  Politics Survey

  Britons pessimistic about government performance in short and long term, survey reveals

  Half (49%) of Britons rate the Labour government’s performance in 2025 as poor, with six in ten (63%) expressing disappointment about what it has done since the election.

  13.01.26
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  Gender Survey

  Young men recognise the risks of crypto but are more likely to invest anyway, Ipsos poll reveals

  Young men are more likely to have engaged in cryptocurrency investments and gambling activities than young women. However, they are also more likely to view cryptocurrency as riskier than other investments.

  13.01.26
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  Politics Survey

  Disapproval of Starmer’s handling of Trump increases sharply, according to Ipsos poll

  Almost half of Britons (47%) think Starmer is doing a bad job managing the relationship with the US – up 14 ppts since September 2025.

  12.01.26