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  Evaluations Ipsos Voices

  Ipsos in the UK - Policy & Evaluation Spotlight Projects

  Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.

  17.12.25
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  Christmas Survey

  Santa’s newest little helper? AI’s role in Christmas gifting

  Exclusive research shows AI is playing an increasing role in the Christmas gifting journey – particularly for younger, tech-savvy shoppers.

  16.12.25
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  Global Trends Survey

  Predictions for 2026: Three quarters of Britons expect large-scale public unrest in the year ahead

  Three quarters of Britons expect large-scale public unrest in 2026.

  15.12.25
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  Politics Survey

  Public thinks that Farage is most likely to embarrass himself at office Christmas party while Badenoch is the dancing queen, Ipsos poll reveals

  32% of respondents believe Nigel Farage would be the most likely to embarrass themselves at the office Christmas bash.

  12.12.25
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  Christmas Survey

  'All I Want for Christmas' overplayed according to Britons, while they want to hear more ‘Fairytale of New York’

  Britons say that 'All I want for Christmas' is the most overplayed Christmas song, while they want to hear 'Fairytale of New York' more often

  12.12.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Political Pulse Survey

  Andy Burnham preferred to Keir Starmer as PM, narrowly leads Nigel Farage

  Keir Stamer and Nigel Farage neck and neck – both lead Zack Polanski, Wes Streeting and Ed Miliband. Meanwhile, Kemi Badenoch is now in a statistical tie with both Keir Starmer and Nigel Farage
  

  12.12.25
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  Evaluations Survey

  The findings of an evaluation of the Accelerating Reform Fund (ARF) have now been published

  Ipsos UK was commissioned by the Department of Health and Social Care (DHSC) to conduct an evaluation of the Accelerating Reform Fund (2023-2025). The Fund supported local authorities in England to reform and improve their adult social care services through innovation projects.

  11.12.25
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  Scotland Survey

  SNP remain ahead but Reform support in Scotland rises, while Labour support slumps

  The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.

  10.12.25
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  Politics Survey

  Ipsos Veracity Index 2025

  Nurses, engineers and doctors remain Britain’s most trusted professions while advertising execs, government ministers, politicians, and social media influencers are the least trusted.
  

  09.12.25
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  Healthcare Survey

  Eight in ten Britons say it’s more costly to eat healthy today than a decade ago

  79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.

  08.12.25
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  Gender Survey

  Men more likely to overestimate their abilities on various tasks from swimming the English Channel to scoring a Premier League goal compared to women

  Ipsos polling reveals that men are generally more confident in their capabilities across various tasks than women.

  08.12.25