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Politics Survey

Just one in five think the current UK governing system works well

New research conducted in partnership with the FT finds widespread dissatisfaction with the UK governing system as well as the people who are in it. But still politicians are second in the list of professions who are considered to have the skills and qualities required to be a UK Prime Minister, behind business leaders.

16.01.26

Politics Survey

Britons pessimistic about government performance in short and long term, survey reveals

13.01.26

Gender Survey

Young men recognise the risks of crypto but are more likely to invest anyway, Ipsos poll reveals

13.01.26

Politics Survey

Disapproval of Starmer’s handling of Trump increases sharply, according to Ipsos poll

12.01.26

Healthcare Survey

New Ipsos study highlights prevalence of nasal spray usage across Great Britain

08.01.26

Ipsos iris: Total understanding of UK online audiences

Data Labs: Putting science at the heart of data

Be Distinctive Britain

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Sports Survey

Majority of Britons oppose public funding for struggling sports clubs, Ipsos survey finds

Around two-thirds of Britons oppose the use of public funds to support professional football (67%) and rugby clubs (66%) on the brink of administration.

07.01.26
Food & Diet Survey

One in four Britons impacted by food allergies or intolerances: Ipsos poll highlights prevalence and self-diagnosis trends

One in four Britons (24%) reports having a food or drink allergy or intolerance.

30.12.25
Politics Survey

Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy

27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.

23.12.25
Issues Index Survey

Economic optimism remains near historic lows, capping a year of rock-bottom public sentiment

Britons’ top four issues facing the country have remained the same since August: immigration first, followed by the economy, the NHS, and inflation.

23.12.25
Healthcare Survey

Half of Britons oppose resident doctors’ strikes, highest proportion recorded by Ipsos

The proportion of those opposing the strikes has grown to 49%, the highest proportion Ipsos has recorded to date.

19.12.25
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Healthcare Survey

Proportion of Britons who have taken or know someone who is using weight loss injections doubles in the past year

The proportion of Britons who have taken or know someone who has used weight loss injections has more than doubled from 13% in 2024 to 28% in 2025.

19.12.25
Christmas Survey

Donald Trump, Andrew Mountbatten-Windsor, and Keir Starmer top Britain’s naughty list for 2025

For the second year running US President Donald Trump is at the top of the naughty list.

18.12.25
Children Survey

Parent Poll Wave 15: Childcare Use and Childcare Entitlement Expansion

Ipsos' latest research for the Department for Education gathered evidence in May/June 2025 in England on childcare use for families with children aged 0–4. It also explored awareness and experiences of the 2024 and 2025 government childcare entitlements expansion. The sample consisted of a total of 2,000 parents of children aged 0-4.

18.12.25
Evaluations Ipsos Voices

Ipsos in the UK - Policy & Evaluation Spotlight Projects

Throughout 2025, our evaluations have influenced policy across the UK nationally, regionally, and internationally. These are some of our most impactful projects this year.

17.12.25
Politics Survey

Britons have noticed little progress in government delivery on the public’s most important priorities

Few say they have noticed progress being made towards achieving the government’s milestones and priorities.

16.12.25
Polling Ipsos Voices

Pulse Check - December 2025

2025 Political Opinion Polls Wrapped

16.12.25