Insights Hub

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  Politics Survey

  Big decline in belief public services are listening, as Reform UK becomes magnet for those who feel powerless, study finds

  The share of Britons who believe most public services are ready to listen to complaints has halved over the past 23 years, falling from 49% in 2002 to just 26% today, according to new research that reveals widespread feelings of powerlessness across the country – and among Reform UK supporters in particular.

  16.09.25
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  Politics Survey

  MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll

  Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.

  16.09.25
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  War/Terrorism Survey

  Ipsos poll on British attitudes towards the conflict in Israel and Gaza

  While 44% of Britons support the UK government recognising a Palestinian state, 41% say that it won’t make a difference to resolving the conflict.

  15.09.25
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  Artificial Intelligence (AI) Survey

  Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals

  Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing that it increases the likelihood of a helpful output.
  

  15.09.25
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  War/Terrorism Survey

  Britons still support Ukraine but uncertain how war will end, as new Ipsos poll reveals what they want to see from a potential peace deal

  Most Britons (59%) continue to support UK assistance for Ukraine, and half (51%) believe that economic sanctions on Russia are necessary, even if it means higher energy and food prices.

  15.09.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Healthcare Survey

  Easier access to GP appointments remains the public’s top priority for the NHS

  Latest polling from the Health Foundation and Ipsos reveals that the public continue to prioritise improving access to GP appointments. While public views of the standard of care in the health service remain negative overall, there are some signs that perceptions of NHS care are slowly improving.

  12.09.25
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  Customer Experience Publication

  The Advocacy Ripple Effect

  What if you could turn your happiest customers into your most effective marketers?

  11.09.25
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  Immigration Survey

  Immigration tops Britons’ concerns as public divided on whether it is acceptable to protest outside asylum hotels

  Three in ten (31%) say their local area is housing more than its fair share of asylum seekers, doubling to 61% of Reform UK voters. The public is divided on the acceptability of protesting outside hotels housing asylum seekers (36% acceptable vs. 39% unacceptable).

  29.08.25
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  Politics Survey

  Britons most confident that Reform UK has a good plan to change Britian – but over half not confident in any party

  The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.

  29.08.25
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  Entertainment Survey

  Few Britons swayed by celebrities taking political stances, Ipsos poll finds

  Three in five Britons (60%) say they have not paid attention to a celebrity expressing their views in support of a political cause.

  28.08.25
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  Education Survey

  Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat

  In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.

  26.08.25