Insights Hub

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  Public opinion Survey

  Reform hold 7-point lead over Labour - Ipsos poll

  London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.

  22.05.26
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  Issues Index Survey

  Immigration seen as the biggest issue facing Britain, as public concern rises

  The May 2026 Ipsos Issues Index reveals an increase in public concern about immigration, returning to levels seen earlier in the year.

  21.05.26
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  Royal Family & Monarchy Survey

  Britons’ belief in the special relationship shows slight recovery following King Charles III’s state visit to US

  New polling data from Ipsos in the UK, carried out 8-12 May 2026, following King Charles III’s state visit to the US, explores British public attitudes to the visit, and compares British and American perceptions of its impact on UK/US relations.

  18.05.26
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  Political Pulse Survey

  Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

  The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.

  13.05.26
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  Evaluations Ipsos Voices

  Tracking Progress: What England's waste data tells us about the road ahead

  Since 2022, Ipsos UK, working with Technopolis and Ricardo and commissioned by Defra, has been looking at the progress made by Defra’s Resource and Waste Policy Programme. Now in its fourth year, the evaluation of the Resource and Waste Policy Programme reveals a nuanced picture: progress is being made, but significant challenges remain for long-term impact to materialise.

  12.05.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Housing Survey

  People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low

  New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.

  11.05.26
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  Scotland Survey

  SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind

  Ipsos’ final 2026 Scottish Parliament election poll for STV News.

  06.05.26
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  Media Publication

  AI Grows Up: Media Audiences' Needs

  Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

  05.05.26
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  Media Publication

  TikTok’s Role in Re-Energising the Mid-funnel

  Our latest research shows how TikTok turns consideration burnout into growth.

  30.04.26
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  Scotland Survey

  Half of Scots want energy powers to be devolved

  Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.

  29.04.26
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  Scotland Survey

  Over half of Scots believe the total number of people coming into Scotland is too high

  More than half of the Scottish public view immigrants as having a negative impact on the availability of housing.

  28.04.26