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Attention 2.0: Viewability with Brand Impact
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
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Ipsos Research Highlights - May 2018
Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.
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PAMCo: The Components Behind A World-Leading Audience Measurement Solution
PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.
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Ipsos Research Highlights - April 2018
Ipsos's Research Highlights for April 2018 includes the latest leadership ratings, confidence in the housing market and global concern about corruption.
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Alexa, Can You Live Up to the Hype?
Like it or not, voice assistants are here to stay and Smart Speakers are one way they are infiltrating our homes. But, do we get what we expect when we open the box for the first time? How well does the marketing hype of brand giants like Amazon, Google, and Apple live up to the reality of ownership? Recent results from Ipsos’ Tech Tracker indicate there may still be work to do.
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Ipsos Research Highlights - March 2018
Ipsos's Research Highlights for March 2018 includes the NHS and Brexit as the UK's top concerns, a rise in Theresa May's ratings and economic pessimism amongst the young.
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Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Ipsos Research Highlights - February 2018
Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.