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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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ARF: Evolution of the Insights & Analytics Team
Join Ipsos Senior Director Shelley Yang and the ARF Organizational Insights Council to explore new research on how AI and evolving organizational structures are reshaping the future of insights and analytics.
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Artificial Intelligence: Key insights, data and tables
Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more
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Real Reality: Attention is harder than ever to get, but there’s vast opportunity for brands
Learn more about how capturing the mess of real life builds better brands.
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From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.
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Calibrating Synthetic Confidence
Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.