ARF: Evolution of the Insights & Analytics Team

Join Ipsos Senior Director Shelley Yang and the ARF Organizational Insights Council to explore new research on how AI and evolving organizational structures are reshaping the future of insights and analytics.

Based on interviews with professionals from ARF member companies across advertisers, agencies, publishers, and research suppliers, this session will reveal how companies are breaking down silos, navigating shifts in organizational structure, and adapting to new challenges and opportunities—including the impact of AI tools on workflows and skills expectations.

Attendees will learn about:

• How AI tools are shaping the way the industry works
• The extent to which organizations are de-siloing insights and analytics functions
• How changes in your organization compare with broader industry trends
• The most critical skills and training for insights and analytics professionals
• Key opportunities and challenges emerging from new organizational structures

Uncover actionable insights to stay competitive in a rapidly changing field and participate in a dynamic Q&A after the presentations.

Register for the virtual event here.