Consumer behavior in the time of COVID-19

Nearly 3 in 4 Americans say they do not expect COVID-19 testing or vaccination requirements for their Thanksgiving celebrations

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
  • Mallory Newall Vice President, US, Public Affairs
Get in touch

Washington, DC, November 14, 2022

Since April 2020, Ipsos has conducted a biweekly survey about consumer attitudes on a wide range of topics, including COVID-19, the economy, inflation, and related behaviors.

Americans are expecting a normal Thanksgiving celebration this year with 72% of respondents saying that they do not expect any COVID-19 requirements when they arrive at their Thanksgiving destinations. However, there are still some concerns about how COVID will impact the holiday season. Nearly 2 in 3 respondents believe that there will likely be a COVID spike in their state this winter (64%). About half of Americans (51%) say that they will stop having gatherings with friends and family outside of their homes if COVID does spike in their state. Additionally, if COVID cases do spike in their area, more than half of Americans support implementing mask mandate policies in these areas: public transportation (57%), businesses and stores (55%), schools (52%), and rideshare services (52%).

With the holiday season fast approaching, Americans are concerned about their spending on presents for friends and family. About a quarter of Americans (24%) say they will be spending more on holiday shopping this year than last year. However, less than half of Americans plan to increase their digital shopping this year (47%), a 19 point drop from 2021 (66%). There was a similar drop in respondents that plan on sending gifts to people instead of giving them in-person compared to last year (20% in 2022 vs 39% in 2021). Over 1 in 3 respondents say they have already started holiday shopping (36%).

On another topic, inflation continues to have an impact on Americans with 62% of respondents saying that lower inflation would make them more comfortable with their personal economic situation. Fewer Americans today feel comfortable with their personal economic situation (36%) compared to this time last year (42%). Similarly, respondents are less confident than last year in increasing their monthly spending on optional items (36% in 2022 vs 49% in 2021) and investing in the stock market (34% in 2022 vs 45% in 2021).

Read more here in the latest Tracker dispatch.

About the Study

Wave 1: These are some of the findings of an Ipsos poll conducted between April 10-13, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 2: These are some of the findings of the second wave of an Ipsos poll conducted between April 14-17, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 3: These are some of the findings of the third wave of an Ipsos poll conducted between April 27-28, 2020. For this survey, a sample of roughly 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 4: These are some of the findings of the fourth wave of an Ipsos poll conducted between May 4-5, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 5: These are some of the findings of the fifth wave of an Ipsos poll conducted between May 14-15, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 6: These are some of the findings of the sixth wave of an Ipsos poll conducted between May 28-29, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 7: These are some of the findings of the seventh wave of an Ipsos poll conducted between June 8-9, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 8: These are some of the findings of the eighth wave of an Ipsos poll conducted between June 23-24, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 9: These are some of the findings of the ninth wave of an Ipsos poll conducted between July 21-22, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 10: These are some of the findings of the tenth wave of an Ipsos poll conducted between August 4-5, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 11: These are some of the findings of the eleventh wave of an Ipsos poll conducted between August 18-19, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 12: These are some of the findings of the twelfth wave of an Ipsos poll conducted between September 1-2, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 13: These are some of the findings of the thirteenth wave of an Ipsos poll conducted between September 15-16, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 14: These are some of the findings of the fourteenth wave of an Ipsos poll conducted between September 29-30, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 15: These are some of the findings of the fifteenth wave of an Ipsos poll conducted between October 13-14, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 16: These are some of the findings of the sixteenth wave of an Ipsos poll conducted between October 27-28, 2020. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 17: These are some of the findings of the seventeenth wave of an Ipsos poll conducted between November 10-12, 2020. For this survey, a sample of 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 18: These are some of the findings of the eighteenth wave of an Ipsos poll conducted between November 24-25, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 19: These are some of the findings of the nineteenth wave of an Ipsos poll conducted between December 9-10, 2020. For this survey, a sample of 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 20: These are some of the findings of the twentieth wave of an Ipsos poll conducted between January 20-21, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 21: These are some of the findings of the twenty-first wave of an Ipsos poll conducted between February 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 22: These are some of the findings of the twenty-second wave of an Ipsos poll conducted between February 17-18, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 23: These are some of the findings of the twenty-third wave of an Ipsos poll conducted between March 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 24: These are some of the findings of the twenty-fourth wave of an Ipsos poll conducted between March 15-16, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 25: These are some of the findings of the twenty-fifth wave of an Ipsos poll conducted between March 30-31, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 26: These are some of the findings of the twenty-sixth wave of an Ipsos poll conducted between April 13-14, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 27: These are some of the findings of the twenty-seventh wave of an Ipsos poll conducted between April 27-28, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 28: These are some of the findings of the twenty-eighth wave of an Ipsos poll conducted between May 11-12, 2021. For this survey, a sample of 1,167 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 29: These are some of the findings of the twenty-ninth wave of an Ipsos poll conducted between May 25-26, 2021. For this survey, a sample of 1,178 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 30: These are some of the findings of the thirtieth wave of an Ipsos poll conducted between June 8-9, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 31: These are some of the findings of the thirty-first wave of an Ipsos poll conducted between June 22-23, 2021. For this survey, a sample of 1,176 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 32: These are some of the findings of the thirty-second wave of an Ipsos poll conducted between July 6-7, 2021. For this survey, a sample of 1,179 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 33: These are some of the findings of the thirty-third wave of an Ipsos poll conducted between July 20-21, 2021. For this survey, a sample of 1,137 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 34: These are some of the findings of the thirty-fourth wave of an Ipsos poll conducted between August 3-4, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 35: These are some of the findings of the thirty-fifth wave of an Ipsos poll conducted between August 18-19, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 36: These are some of the findings of the thirty-sixth wave of an Ipsos poll conducted between August 31-September 1, 2021. For this survey, a sample of 1,166 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 37: These are some of the findings of the thirty-seventh wave of an Ipsos poll conducted between September 14-15, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 38: These are some of the findings of the thirty-eighth wave of an Ipsos poll conducted between September 28-29, 2021. For this survey, a sample of 1,173 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 39: These are some of the findings of the thirty-ninth wave of an Ipsos poll conducted between October 12-13, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 40: These are some of the findings of the fortieth wave of an Ipsos poll conducted between October 26-27, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 41: These are some of the findings of the forty-first wave of an Ipsos poll conducted between November 9-10, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 42: These are some of the findings of the forty-secondwave of an Ipsos poll conducted between November 22-23, 2021. For this survey, a sample of 1,162 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 43: These are some of the findings of the forty-third wave of an Ipsos poll conducted between December 7-8, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 44: These are some findings of the forty-fourth wave of an Ipsos poll conducted between January 4-5, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 45: These are some findings of the forty-fourth wave of an Ipsos poll conducted between January 18-19, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 46: These are some findings of the forty-fourth wave of an Ipsos poll conducted between February 2-3, 2022. For this survey, a sample of 2,010 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 47: These are some findings of the forty-fourth wave of an Ipsos poll conducted between February15-16, 2022. For this survey, a sample of 1,156 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 48: These are some findings of the forty-fourth wave of an Ipsos poll conducted between March 1-2, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 49: These are some findings of the forty-ninth wave of an Ipsos poll conducted between March 15-16, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 50: These are some findings of the fiftieth wave of an Ipsos poll conducted between March 29-30, 2022. For this survey, a sample of 1,152 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 51: These are some findings of the fifty-first wave of an Ipsos poll conducted between April 12-13, 2022. For this survey, a sample of 1,165 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 52: These are some findings of the fifty-second wave of an Ipsos poll conducted between April 26-27, 2022. For this survey, a sample of 1,136 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 53: These are some findings of the fifty-third wave of an Ipsos poll conducted between May 10-11, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 54: These are some findings of the fifty-fourth wave of an Ipsos poll conducted between May 24-25, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 55: These are some findings of the fifty-fifth wave of an Ipsos poll conducted between June 7-8, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 56: These are some findings of the fifty-sixth wave of an Ipsos poll conducted between June 22-23, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 57: These are some findings of the fifty-seventh wave of an Ipsos poll conducted between July 19-20, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 58: These are some findings of the fifty-eighth wave of an Ipsos poll conducted between August 2-3, 2022. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.  

Wave 59: These are some findings of the fifty-ninth wave of an Ipsos poll conducted between August 16-17, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.  

Wave 60: These are some findings of the sixtieth wave of an Ipsos poll conducted between August 30-31, 2022. For this survey, a sample of 1,110 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 61: These are some findings of the sixty-first wave of an Ipsos poll conducted between September 13-14, 2022. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 62: These are some findings of the sixty-second wave of an Ipsos poll conducted between September 27-28, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 63: These are some findings of the sixty-third wave of an Ipsos poll conducted between October 11-12, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 64: These are some findings of the sixty-fourth wave of an Ipsos poll conducted between October 25-26, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 65: These are some findings of the sixty-fifth wave of an Ipsos poll conducted between November 9-10, 2022. For this survey, a sample of 1,115 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

The sample for this study was randomly drawn from Ipsos’ online panel (see link for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.6 percentage points for all respondents. Ipsos calculated a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,115, DEFF=1.5, adjusted Confidence Interval=+/-5.1 percentage points.) 

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 420-2014
[email protected]

About Ipsos

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

The author(s)

  • Jason Brown President, chief client officer, Ipsos
  • Matt Carmichael What the Future editor and head of the Ipsos Trends and Foresight Lab
  • Mallory Newall Vice President, US, Public Affairs

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