Ipsos Consumer Tracker

Washington, DC, May 12, 2025

Since April 2020, Ipsos has conducted a biweekly survey about consumer attitudes on a wide range of topics, including COVID-19, the economy, and current events.

The latest wave of the Ipsos Consumer Tracker finds that, when asked to choose between two options, 70% percent of Americans say they choose products based on price, compared to 30% that choose products based on what the brand stands for. While still a majority, those who say they choose products based on price is down ten percentage points from a year ago (80%).

Similarly, when asked to choose between quality and what the brand stands for, the overwhelming majority of Americans say they choose a brand or product based on quality (88%). Nearly three in five (57%) report that they don’t care about brands and simply buy what they need when they need it.

The poll also finds that 64% of Americans are at least moderately concerned that price increases related to tariffs could affect their ability to afford prescription medications they may need in the future. A majority also say the same of prescription medications that they currently take (56%) and other healthcare services such as doctor/care provider appointments (60%). Lastly, nearly three in four (73%) believe retailers should be required to show how tariffs are affecting the final price of goods.

This wave’s tracker also explores American public opinion on current events, data privacy, and dietary choices.

More insights from this wave of the Ipsos Consumer Tracker:

When it comes to buying products, price wins

Our food habits haven’t changed since 2023

Privacy is important to Americans. Here's the data they're worried about.

The Ipsos Vibe Check: Here's how worried Americans are about the government this week

The Ipsos Care-o-Meter: What does America know about vs. what does America care about

View previous waves and methodology for the Ipsos Consumer Tracker

Wave 116: Here’s what Americans think they’ll cut back on due to tariffs

These are some findings of the one hundred and sixteenth wave of an Ipsos poll conducted between April 23-24, 2025. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 115: Vibe Check: Consumers are freaking out about the government

These are some findings of the one hundred and fifteenth wave of an Ipsos poll conducted between April 8-9, 2025. For this survey, a sample of 1,090 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 114: Most Americans think a recession is coming 

These are some findings of the one hundred and fourteenth wave of an Ipsos poll conducted between March 25-26, 2025. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 113: Why do we worry so much about AI? 

These are some findings of the one hundred and thirteenth wave of an Ipsos poll conducted between March 11-12, 2025. For this survey, a sample of 1,077 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 112: Americans are feeling much less confident about their economic status

These are some findings of the one hundred and twelfth wave of an Ipsos poll conducted between February 25-26, 2025. For this survey, a sample of 1,083 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 111: The  only ID that matters is Party ID

These are some findings of the one hundred and eleventh wave of an Ipsos poll conducted between February 11-12, 2025. For this survey, a sample of 1,082 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 110: The housing market is crunched, and Americans are feeling it

These are some findings of the one hundred and tenth wave of an Ipsos poll conducted between January 28-29, 2025. For this survey, a sample of 1,080 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 109: Home, office or hybrid? How Americans want to work is slowly shifting

These are some findings of the one hundred and ninth wave of an Ipsos poll conducted between January 14-15, 2025. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 108: 37 questions for 2025 and beyond

These are some findings of the one hundred and eighth wave of an Ipsos poll conducted between December 10-11, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 107: Older Americans are least confident after Trump's win

These are some findings of the one hundred and seventh wave of an Ipsos poll conducted between November 13-14, 2024. For this survey, a sample of 1,095 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 106: Most people say brands should create accessible digital experiences

These are some findings of the one hundred and sixth wave of an Ipsos poll conducted between October 29-30, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 105: People still want to live in the suburbs

These are some findings of the one hundred and fifth wave of an Ipsos poll conducted between October 15-16, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 104: One in ten think the Supreme Court will decide the Presidential election

These are some findings of the one hundred and fourth wave of an Ipsos poll conducted between October 1-2, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 103: It’s not just higher prices driving increased grocery spend

These are some findings of the one hundred and third wave of an Ipsos poll conducted between September 17-18, 2024. For this survey, a sample of 1,084 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 102: Have shortages conditioned us to pay more for groceries? 

These are some findings of the one hundred and second wave of an Ipsos poll conducted between September 4-5, 2024. For this survey, a sample of 1,081 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 101: Pet ownership is more work and more costly than Americans anticipated 

These are some findings of the one hundred and first wave of an Ipsos poll conducted between August 20-21, 2024. For this survey, a sample of 1,083 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 100: Americans say they're dining out less. Here's who's cutting back the most. 

These are some findings of the one hundredth wave of an Ipsos poll conducted between August 6-7, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 99: Americans' personal outlook is pretty positive 

These are some findings of the ninety-ninth wave of an Ipsos poll conducted between July 23-24, 2024. For this survey, a sample of 1,081 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 98: Most Americans tip, and think they tip enough 

These are some findings of the ninety-eighth wave of an Ipsos poll conducted between June 25-26, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 97: Fewer Americans see higher prices, with one big exception 

These are some findings of the ninety-seventh wave of an Ipsos poll conducted between June 11-12, 2024. For this survey, a sample of 1,085 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 96.5: We are hopeful for our future. But the future, not so much. 

These are some findings of the ninety-sixth and a half wave of an Ipsos poll conducted between May 30-31, 2024. For this survey, a sample of 1,086 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 96: Americans still want vacations, but will we take them?

These are some findings of the ninety-sixth wave of an Ipsos poll conducted between May 14-15, 2024. For this survey, a sample of 1,081 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 95: A new benchmark in our perception of COVID’s waning threat

These are some findings of the ninety-fifth wave of an Ipsos poll conducted between April 30-May 1, 2024. For this survey, a sample of 1,081 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 94: Men are more confident in their ability to spot fake news or AI content

These are some findings of the ninety-fourth wave of an Ipsos poll conducted between April 16-17, 2024. For this survey, a sample of 1,081 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 93.5: An economic meltdown is the doomsday Americans fear the most. Here’s why

These are some findings of the ninety-third and a half wave of an Ipsos poll conducted between April 2-3, 2024. For this survey, a sample of 1,082 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 93: We’re trending more social in our NCAA hoops plans

These are some findings of the ninety-third wave of an Ipsos poll conducted between March 19-20, 2024. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 92: Americans’ descriptions of AI are getting more negative

These are some findings of the ninety-second wave of an Ipsos poll conducted between March 5-6, 2024. For this survey, a sample of 1,084 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 91: Americans are not yet interested in spatial computing

These are some findings of the ninety-first wave of an Ipsos poll conducted between February 21-22, 2024. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 90: One in five Americans plan to bet on the Super Bowl in 2024

These are some findings of the ninetieth wave of an Ipsos poll conducted between February 6-7, 2024. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 89: Gas prices are falling, and people are starting to notice

These are some findings of the eighty-ninth wave of an Ipsos poll conducted between January 23-24, 2024. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 88.5: The post-holiday COVID surge barely bothered America

These are some findings of the eighty-eighth and a half wave of an Ipsos poll conducted between January 9-10, 2024. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 88: Shopping continues to bounce back to pre-pandemic levels

These are some findings of the eighty-eighth wave of an Ipsos poll conducted between December 5-6, 2023. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 87: There’s strong bipartisan support for Biden’s executive order on AI

These are some findings of the eighty-seventh wave of an Ipsos poll conducted between November 7-8, 2023. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 86: Americans learning AI are mostly teaching themselves

These are some findings of the eighty-sixth wave of an Ipsos poll conducted between October 24-25, 2023. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 85: Americans still think gas prices are rising (but they’re not)

These are some findings of the eighty-fifth wave of an Ipsos poll conducted between October 10-11, 2023. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 84: Here’s how many guys really think about the Roman Empire. 
These are some findings of the eighty-fourth wave of an Ipsos poll conducted between September 26-27, 2023. For this survey, a sample of 1,116 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 83: Here’s how we’re feeling about the upcoming holiday shopping season. 
These are some findings of the eighty-third wave of an Ipsos poll conducted between September 12-13, 2023. For this survey, a sample of 1,116 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 82: Americans are more comfortable paying their bills, but think high prices are here to stay
These are some findings of the eighty-second wave of an Ipsos poll conducted between August 29-30, 2023. For this survey, a sample of 1,103 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English

Wave 81: Another round of mixed economic signals
These are some findings of the eighty-first wave of an Ipsos poll conducted between August 15-16, 2023. For this survey, a sample of 1,115 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 80: These are some findings of the eightieth wave of an Ipsos poll conducted between August 1-2, 2023. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 79: These are some findings of the seventy-ninth wave of an Ipsos poll conducted between July 18-19, 2023. For this survey, a sample of 1,110 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 78: Americans are satisfied with their lives – except for their salaries

These are some findings of the seventy-eighth wave of an Ipsos poll conducted between June 21-22, 2023. For this survey, a sample of 1,1109 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 77: Americans are noticing shrinkflation, and they're not happy

These are some findings of the seventy-seventh wave of an Ipsos poll conducted between June 6-7, 2023. For this survey, a sample of 1,108 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 76: People are delaying, rather than buying, big-ticket items

These are some findings of the seventy-sixth wave of an Ipsos poll conducted between May 23-24, 2023. For this survey, a sample of 1,116 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 75: Change is happening too fast ... and too slowly

These are some findings of the seventy-fifth wave of an Ipsos poll conducted between May 9-10, 2023. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 74: We are worried about irresponsible uses of AI

These are some findings of the seventy-fourth wave of an Ipsos poll conducted between April 25-26, 2023. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 73: Business travel isn’t bouncing all the way back
These are some findings of the seventy-third wave of an Ipsos poll conducted between April 11-12, 2023. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 72: AI has people worried, but hopeful

These are some findings of the seventy-second wave of an Ipsos poll conducted between March 28-29, 2023. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 71: People are less concerned about the pandemic than ever

These are some findings of the seventy-first wave of an Ipsos poll conducted between March 14-15, 2023. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 70: Consumer patterns are as confusing as the economy itself 

These are some findings of the seventieth wave of an Ipsos poll conducted between February 28 - March 1, 2023. For this survey, a sample of 1,105 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 69: Adding AI to ads, search and social media drastically lowers Americans’ trust

These are some findings of the sixty-ninth wave of an Ipsos poll conducted between February 14-15, 2023. For this survey, a sample of 1,109 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.  

Wave 68: Younger employed Americans are more concerned about AI replacing their jobs 

These are some findings of the sixty-eighth wave of an Ipsos poll conducted between January 31- February 1, 2023. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 67: We used ChatGPT to help us poll Americans about AI. Here’s what we found.

These are some findings of the sixty-seventh wave of an Ipsos poll conducted between January 18-19, 2023. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 66: These are some findings of the sixty-sixth wave of an Ipsos poll conducted between December 7-8, 2022. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 65: Americans are still putting off healthcare procedures 
These are some findings of the sixty-fifth wave of an Ipsos poll conducted between November 9-10, 2022. For this survey, a sample of 1,115 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 64: These are some findings of the sixty-fourth wave of an Ipsos poll conducted between October 25-26, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 63: Americans are still putting off healthcare procedures 

These are some findings of the sixty-third wave of an Ipsos poll conducted between October 11-12, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 62: The supply chain is loosening up, and consumers are noticing

These are some findings of the sixty-second wave of an Ipsos poll conducted between September 27-28, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 61: COVID travel concerns haven’t left us

These are some findings of the sixty-first wave of an Ipsos poll conducted between September 13-14, 2022. For this survey, a sample of 1,118 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 60: These are some findings of the sixtieth wave of an Ipsos poll conducted between August 30-31, 2022. For this survey, a sample of 1,110 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 59: Business travel is down. Leisure travel is up. Here's what that means for hospitality businesses.
These are some findings of the fifty-ninth wave of an Ipsos poll conducted between August 16-17, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.  

Wave 58: Here’s what inflation is changing (and what it isn’t)

These are some findings of the fifty-eighth wave of an Ipsos poll conducted between August 2-3, 2022. For this survey, a sample of 1,119 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.  

Wave 57: How inflation is changing our behavior at the pump and the ATM 

These are some findings of the fifty-seventh wave of an Ipsos poll conducted between July 19-20, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 56: Our pandemic habits are sticking – and even accelerating 

These are some findings of the fifty-sixth wave of an Ipsos poll conducted between June 22-23, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 55: These are some findings of the fifty-fifth wave of an Ipsos poll conducted between June 7-8, 2022. For this survey, a sample of 1,117 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 54: Here's how inflation is affecting our shopping 

These are some findings of the fifty-fourth wave of an Ipsos poll conducted between May 24-25, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 53: How inflation is affecting the things we care about most

These are some findings of the fifty-third wave of an Ipsos poll conducted between May 10-11, 2022. For this survey, a sample of 1,120 adults ages 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 52: The pandemic is over. Welcome to the endemic.
These are some findings of the fifty-second wave of an Ipsos poll conducted between April 26-27, 2022. For this survey, a sample of 1,136 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. 

Wave 51: Have we found the new – or at least the current – normal?
These are some findings of the fifty-first wave of an Ipsos poll conducted between April 12-13, 2022. For this survey, a sample of 1,165 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 50: These are some findings of the fiftieth wave of an Ipsos poll conducted between March 29-30, 2022. For this survey, a sample of 1,152 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 49: Here's how inflation is changing our spending habits 

These are some findings of the forty-ninth wave of an Ipsos poll conducted between March 15-16, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 48: Concern about Ukraine is high and spilling over from security to the economy 
These are some findings of the forty-eighth wave of an Ipsos poll conducted between March 1-2, 2022. For this survey, a sample of 1,154 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 47: These are some findings of the forty-seventh wave of an Ipsos poll conducted between February 15-16, 2022. For this survey, a sample of 1,156 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 46: Few Americans think COVID is a big risk, but half are still more comfortable wearing masks; What a difference a (cresting) wave makes

These are some findings of the forty-sixth wave of an Ipsos poll conducted between February 2-3, 2022. For this survey, a sample of 2,010 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 45: A huge number of Americans see omicron as a threat, but they’re still less stressed than a year ago 

These are some findings of the forty-fifth wave of an Ipsos poll conducted between January 18-19, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 44: These are some findings of the forty-fourth wave of an Ipsos poll conducted between January 4-5, 2022. For this survey, a sample of 1,158 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 43: These are some of the findings of the forty-third wave of an Ipsos poll conducted between December 7-8, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 42: These are some of the findings of the forty-second wave of an Ipsos poll conducted between November 22-23, 2021. For this survey, a sample of 1,162 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 41: Most Americans will be more social this winter. Here’s why.

These are some of the findings of the forty-first wave of an Ipsos poll conducted between November 9-10, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 40: Americans are reuniting at Thanksgiving this year
These are some of the findings of the fortieth wave of an Ipsos poll conducted between October 26-27, 2021. For this survey, a sample of 1,160 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 39: Americans still aren’t comfortable riding with other people
These are some of the findings of the thirty-ninth wave of an Ipsos poll conducted between October 12-13, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 38: Trick-or-treating doesn’t scare Americans this year
These are some of the findings of the thirty-eighth wave of an Ipsos poll conducted between September 28-29, 2021. For this survey, a sample of 1,173 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 37: Workplace vaccine mandates might be the push unvaccinated Americans needed; As the safety net shrinks again, vulnerable Americans are changing the way they plan
These are some of the findings of the thirty-seventh wave of an Ipsos poll conducted between September 14-15, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 36: More Americans want 5G phones than ever as Apple launches iPhone 13
These are some of the findings of the thirty-sixth wave of an Ipsos poll conducted between August 31-September 1, 2021. For this survey, a sample of 1,166 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 35: A strong majority of Americans want mask requirements back as delta surges
These are some of the findings of the thirty-fifth wave of an Ipsos poll conducted between August 18-19, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 34: These are some of the findings of the thirty-fourth wave of an Ipsos poll conducted between August 3-4, 2021. For this survey, a sample of 1,174 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 33: Child Tax Credit checks are here – and they’re making a difference for low-income families
These are some of the findings of the thirty-third wave of an Ipsos poll conducted between July 20-21, 2021. For this survey, a sample of 1,137 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 32: Americans agree inflation is here – but they don't agree why
These are some of the findings of the thirty-second wave of an Ipsos poll conducted between July 6-7, 2021. For this survey, a sample of 1,179 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 31: Fourth of July celebrations won’t be bigger this year, but most Americans plan a return to past habits
These are some of the findings of the thirty-first wave of an Ipsos poll conducted between June 22-23, 2021. For this survey, a sample of 1,176 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 30: The case for a hybrid economy
These are some of the findings of the thirtieth wave of an Ipsos poll conducted between June 8-9, 2021. For this survey, a sample of 1,177 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 29: More anticipate increased spending as the economy resumes
These are some of the findings of the twenty-ninth wave of an Ipsos poll conducted between May 25-26, 2021. For this survey, a sample of 1,178 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 28: These are some of the findings of the twenty-eighth wave of an Ipsos poll conducted between May 11-12, 2021. For this survey, a sample of 1,167 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 27: Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
These are some of the findings of the twenty-seventh wave of an Ipsos poll conducted between April 27-28, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 26: Half of Americans have tried a new way to buy since the pandemic began; Change is in the air
These are some of the findings of the twenty-sixth wave of an Ipsos poll conducted between April 13-14, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 25: Consumers – especially wealthy ones – are ready to pay higher prices as the economy reopens
These are some of the findings of the twenty-fifth wave of an Ipsos poll conducted between March 30-31, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 24: App-based takeout surged during the pandemic. But did it drive new business, or reinforce what was already there?
These are some of the findings of the twenty-fourth wave of an Ipsos poll conducted between March 15-16, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 23: These are some of the findings of the twenty-third wave of an Ipsos poll conducted between March 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 22: Americans don’t think companies followed through on their racial justice platitudes; Will we reenter the economy as penguins or lemmings?
These are some of the findings of the twenty-second wave of an Ipsos poll conducted between February 17-18, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 21: These are some of the findings of the twenty-first wave of an Ipsos poll conducted between February 2-3, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 20: Here’s what it’ll take to get Americans back into crowded businesses
These are some of the findings of the twentieth wave of an Ipsos poll conducted between January 20-21, 2021. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 19: A third of Americans expect to keep working from home after the COVID-19 vaccine rolls out; Americans agree 2020 was bad. Here’s who had it worst.
These are some of the findings of the nineteenth wave of an Ipsos poll conducted between December 9-10, 2020. For this survey, a sample of 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 18: How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
These are some of the findings of the eighteenth wave of an Ipsos poll conducted between November 24-25, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 17: Americans are getting ready for new COVID-19 restrictions – and buying more packaged food
These are some of the findings of the seventeenth wave of an Ipsos poll conducted between November 10-12, 2020. For this survey, a sample of 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 16: These are some of the findings of the sixteenth wave of an Ipsos poll conducted between October 27-28, 2020. For this survey, a sample of 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 15: These are some of the findings of the fifteenth wave of an Ipsos poll conducted between October 13-14, 2020. For this survey, a sample of 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 14: These are some of the findings of the fourteenth wave of an Ipsos poll conducted between September 29-30, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 13: These are some of the findings of the thirteenth wave of an Ipsos poll conducted between September 15-16, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 12: These are some of the findings of the twelfth wave of an Ipsos poll conducted between September 1-2, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 11: These are some of the findings of the eleventh wave of an Ipsos poll conducted between August 18-19, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 10: These are some of the findings of the tenth wave of an Ipsos poll conducted between August 4-5, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 9: These are some of the findings of the ninth wave of an Ipsos poll conducted between July 21-22, 2020. For this survey, a sample of roughly 1,115 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 8: These are some of the findings of the eighth wave of an Ipsos poll conducted between June 23-24, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 7: These are some of the findings of the seventh wave of an Ipsos poll conducted between June 8-9, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 6: Americans are planning home improvements in case there’s another lockdown
These are some of the findings of the sixth wave of an Ipsos poll conducted between May 28-29, 2020. For this survey, a sample of roughly 1,113 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 5: These are some of the findings of the fifth wave of an Ipsos poll conducted between May 14-15, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 4: Summer travel plans despite the coronavirus
These are some of the findings of the fourth wave of an Ipsos poll conducted between May 4-5, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 3: These are some of the findings of the third wave of an Ipsos poll conducted between April 27-28, 2020. For this survey, a sample of roughly 1,112 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English.

Wave 2: These are some of the findings of the second wave of an Ipsos poll conducted between April 14-17, 2020. For this survey, a sample of roughly 1,111 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

Wave 1: These are some of the findings of an Ipsos poll conducted between April 10-13, 2020. For this survey, a sample of roughly 1,114 adults age 18+ from the continental U.S. Alaska and Hawaii was interviewed online in English.

The sample for this study was randomly drawn from Ipsos’ online panel (see link for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2023 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.6 percentage points for all respondents. Ipsos calculated a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,094, DEFF=1.5, adjusted Confidence Interval=+/-5.1 percentage points.) 

For more information on this news release, please contact:

Mallory Newall
Vice President, US
Public Affairs
+1 202 420-2014
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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