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Most Americans trust food inspections less
More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker
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Fewer think having armed federal agents in their community make them feel safer
Americans are more likely to say they feel less safe than more safe about having armed federal agents in their communities, according to new data from the Ipsos Consumer Tracker
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Most Americans now understand how tariffs work; More see the costs, fewer see the benefits
More Americans now understand how tariffs work, according to the Ipsos Consumer Tracker — and understanding is up 10 points from when we first asked in December 2024.
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One in three Americans have talked to a chatbot instead of their doctor
One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker
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Most younger Americans consider ‘cost per wear’ as a metric for apparel purchases
More than eight in ten people reject the idea that expensive clothes are necessarily better than less expensive ones, according to new data from the Ipsos Consumer Tracker
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[WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For
Join us on September 28 for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.
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The AI Trust Deficit in Healthcare
New Ipsos report unveils clinicians’ and patients’ feelings about AI-powered diagnostics.
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Most Americans skeptical of turning to AI for spiritual guidance
A new NPR/Ipsos poll finds that most AI users trust people over AI when it comes to spiritual or personal counsel
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ANA: The Expectation Gap
Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.