ANA: The Expectation Gap

Join Ipsos for ANA’s one-day conference hosted by the Public Relations and Advertising Program in the College of Communication at DePaul University, focused on the evolving relationship between marketers and consumers in a rapidly changing, AI-shaped landscape. This year’s theme, The Expectation Gap: Marketers, consumers, and AI in a time of rapid change, explores how new technologies are reshaping what brands can do and what audiences now expect, from personalization and creative automation to transparency, trust, authenticity, privacy, and value. The conference will examine where marketer goals and consumer expectations align (or diverge), and what these shifts mean for advertising strategy, ethical decision-making, and long-term brand building.

YOU’RE BUILDING IT, WILL THEY COME AND WILL THEY STAY? | 2:30pm

People don’t like AI. Hear six theories as to why specifically they don’t like it, and uncover the blueprint hidden in those reasons for how to get people on board. Ipsos has been a global leader in tracking people's slow-moving reaction to this fast-moving technology. Ipsos’ Matt Carmichael will talk about how we're a global outlier and how to get people to trust you in our AI world. It all comes down to one simple truth.

To join us, simply click here.