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[WEBINAR] ‘Healthy’ Positioning That Changes Behavior
Positioning is the single most important strategic decision for brand leaders – informing all subsequent marketing, communication, and brand experience strategies. Thus, it’s imperative to get it right.
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SHOPTALK Fall Meetup
Shoptalk Fall Meetup is a one-of-a-kind, online meetings and collaboration event that brings a large group within the retail industry together for double opt-in meetings and small group discussions.
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Back-to-school shopping off to a slow start
Our latest Thought Starter provides details on what Americans expect to spend on back-to-school items.
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New at Ipsos: The latest research, data and reports
Here's how to find Ipsos' latest polling and insights.
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Biosimilar Launch Strategy Development
A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.
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Ipsos Core Political : Presidential Approval Tracker (08/03/2022)
This week’s Ipsos Core Political has President Biden with a 38% approval rating, and 69% of Americans say things in this country are off on the wrong track. The economy remains the nation’s most important problem and the issue Americans want Biden to prioritize.
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A new era in multiple sclerosis
Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.
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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries