NEUROMARKETING WORLD FORUM
The Neuromarketing World Forum (NMWF) is the annual event for everyone with a professional interest in neuromarketing. It is the place where you can get the latest insights, find the right vendors, and feel the vibe of innovation. And Ipsos will be there too!
September 29 | 14:30pm:
Measuring Cognitive Conflict to Predict Attitude and Behavior Change
- Multiple approaches to measuring cognitive conflict
- How to design research to include these measurements
- Predicting and creating behavioral change
- Speaker: Rich Timpone, Managing Director Global Science Organization, Ipsos
September 30 | 11:45am:
Cross-cultural Applications of Emotion Measurement
- How to map emotional words across languages and cultures
- An empirical framework where different complex emotional constructs can be measured and compared.
- Consequences for global brands
- Speaker: Manuel Garcia-Garcia, Global lead of Neurosciences, Ipsos
For more event details, please click here.
Speakers :
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Rich Timpone, Ph.D., Head of Global Science Organization, Ipsos
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Manuel Garcia-Garcia, PhD, Global Lead Neuroscience, Global Science Organization, Ipsos, USA
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