Search
-
[WEBINAR] What the Future: Fandom
Join Editor Matt Carmichael as he guides attendees through our expert interviews and fresh data on the shifting attitudes and expectations of fans across demographics.
-
Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
-
Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
-
Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
-
How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
-
[WEBINAR] Sports (and sports fandom) in America
Join us for a dynamic panel discussion ex.ploring research insights into how the public approaches such a significant part of life.
-
How the AI revolution will reshape the ways we create, work and play
Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.
-
How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
-
Four in five Americans believe sporting events are too expensive
New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums
-
What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.