Sports (and sports fandom) in America

Playing and watching sports is a treasured American pastime. In fact, sports make up an enormous part of the American psyche. Watching and playing sports bonds us with family and friends and helps our health and bodies. The sports industry itself, both professional and amateur, continues to be lucrative. However, it is also shifting rapidly, and Americans are learning in real time how to adjust to a continuously changing new normal.

Listen in as our dynamic panelists explore research insights into how the public approaches such a significant part of life, including:

• How people watch and consume sports, 
• What the public thinks about the cost to watch sports and how stadiums are paid for, and
• The growing interest in women sports and NIL’s impact on college sports.

Policymakers invested in getting more Americans active and executives interested in advertising, communicating, or building business in any sector touching the world of sports need to understand that while these are fun and games, many critical differences exist in the public that may be the difference between success and failure.

Speakers :

• Mallory Newall, Vice President, US, Public Affairs, Ipsos
• Jamie Stenziano, SVP, Senior Client Officer: Media, Platforms, Entertainment, Ipsos
• Johnny Sawyer, Senior Research Manager, US, Public Affairs, Ipsos
• Elisa Padilla, CMO, New York Red Bulls Major League Soccer
• Jonny Sonkin, CMO, Front Office Sports
• Edwin Roman, Director of Research, ESPN (Disney)