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America’s frustration with the cost of living continues to rise
May Reuters/Ipsos Core Political survey
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Three in four concerned their gas, electricity utility bills will increase this year
Most billpayers feel utility costs will continue to increase, despite potential action from elected officials
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AI Ads Are Good Enough — And That’s the Problem
AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
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May 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Jobs Index Continues To Fall
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Learners Research Week
Ipsos is excited to be taking part in the Learners’ Research Week, home to the largest UX Research community in the world.
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The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading. Take a look.
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Most Americans think flying has become more expensive over the past year
A new Ipsos poll also finds that nearly half of Americans believe the war in Iran had a major impact on Spirit Airlines shutting down
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CX Signals GenAI
Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.
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[WEBINAR] What the Future: Attention
Hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote.
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Poll on Gen Z Americans' current financial views and behaviors
The Bank of America 2026 Better Money Habits study examines the financial attitudes and behaviors of adult Gen Z (ages 18-29) Americans and provides a snapshot on the state of Gen Z’s financial health