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Americans are concerned about nearly every aspect of electronic privacy
A majority of Americans are very or somewhat concerned about every kind of privacy we asked about, according to new polling from the Ipsos Consumer Tracker
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Almost all younger people are trying to limit their screen time
Nearly all young adults (91%) are doing something to reduce screen time, according to new polling from the Ipsos Consumer Tracker
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Food illnesses are leading two in three Americans to change buying behavior
One in three Americans said they bought less produce at the grocer this summer during the cyclospora outbreak, according to the Ipsos Consumer Tracker
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Americans still trust humans more than AI
Americans are mostly likely to trust humans getting an AI assist when it comes to low-risk and often creative tasks like making movies or advertising content, or tasks we often like to offload like analyzing business data, according to new data from the Ipsos Consumer Tracker
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Americans want customer interactions to be human, not AI
People strongly prefer having humans actually make food at a restaurant instead of robots, according to new polling from the Ipsos Consumer Tracker
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Americans show we care by… texting
Two in three Americans have shown someone they cared in the last three months by sending a text, according to new polling from the Ipsos Consumer Tracker
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Most Americans aren’t thinking about climate’s impact on their wallet… yet
Only 39% of Americans think about what climate change is costing them, according to new polling from the Ipsos Consumer Tracker
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The Economy: Winning the Wallet War
Brands are locked in a zero-sum battle with each other as consumers face a financial crunch. Here’s how to win.
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Insights to Activate
Insights to Activate is a quarterly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.