Almost all younger people are trying to limit their screen time

The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked: Screen time, it’s a thing. We see in our data and just the world around us that people are struggling with it. We thought it would be interesting to ask kind of mid-year, when folks are less likely to be making new resolutions, etc.

What we found: The big number is 91%. That’s how many 18- to 34-year-olds are doing something from the given list of actions to reduce screen time or the ways they interact with screens. Only 9% answered “none of the above,” compared to 47% of the 55+ cohort. As we’re seeing with AI enthusiasm being counterthetical in the younger generations — who are typically more tech-focused and savvy. 

So the lack of enthusiasm about AI and the much stronger desire to get away from their tech is a definite signal about the changing relationship we’re currently seeing between younger people and tech. One thing we’ll add to the battery next time is a suggestion we just saw from ESPN’s Mina Kimes that one way to reduce screen time for young people is to…. have a baby.