Americans still trust humans more than AI
The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: We’ve asked a number of questions about AI and trust over the years, often in a “do you trust humans” vs. “do you trust AI” framing. But last year, we added the nuance of “do you trust humans using AI.”
What we found: It’s been a long year of pretty much every conversation in pretty much every context coming back to AI at some point. Most of those conversations center on functionality and trust.
There is certainly no shortage of industry effort to get us to use and trust these tools more. So you might expect that, year-over-year, we’d see change. Or at least patterns. And you would be incorrect.
For the most part, trust in AI is unchanged across the wide range of topics we asked about, from reading medical test results to air traffic control to screening job applicants to planning vacation itineraries and more. That doesn’t mean that we trust humans more either. Across the board, we are much more likely to trust humans than AI. We are mostly likely to trust humans getting an AI assist when it comes to low-risk and often creative tasks like making movies or advertising content, or tasks we often like to offload like analyzing business data.
More insights from this wave of the Ipsos Consumer Tracker:
Most Americans aren’t thinking about climate’s impact on their wallet… yet
Americans show we care by… texting
Americans want customer interactions to be human, not AI
Food illnesses are leading two in three Americans to change buying behavior
Almost all younger people are trying to limit their screen time
Americans are concerned about nearly every aspect of electronic privacy
Water and energy usage are what worry us most about data centers
The original 'Star Wars' films are the best, say American fans
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
