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[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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2021 Holiday Shopping Expectations
Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.
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ANA Multicultural Marketing Conference + Excellence Awards
Ipsos is delighted to support the ANA Multicultural Marketing & Diversity Conference and Excellence Awards! Now in its 23rd year, this has become the annual must-attend event featuring presentations from the industry's most prominent thought leaders and client-side multicultural marketing professionals. These experts will tackle today's industry issues, share their successful strategies, and provide some best practices.
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Americans remain divided in attitudes about the office, and returning to it
One thing is certain, those working from home want flexibility
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder