Can insights professionals think like strategists and creatives? And should they?
At Ipsos, we are seeing a substantive shift in how our clients’ insights teams are working today. They are working with a broader cross-section of internal stakeholders, often beyond marketing, and are therefore helping to address a broader array of business questions. One of the questions we are hearing more from clients is how to evolve the skillsets of their teams, and how to get them to think about approaching business problems differently.
In our inaugural installment of Ipsos Talks featuring candid conversations hosted by Lauren Demar, Ipsos’ Global Chief Growth Officer, we learn more about how an insights professional approaches a business problem vs. how a consultant would approach it.
According to Rachel Rodgers, SVP Ipsos Creative Excellence:
The best ideas stem from “colliding” a brand benefit or equity with something happening in the world more broadly.
CEO and President of Ipsos Strategy3, Oscar Yuan points out:
Clients need a future view informed by, but not based on, the past. It’s about foresight.
Download the full transcript now.