2021 Holiday Shopping Expectations

Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.

The author(s)

  • Danielle Edwards EVP, Ipsos Online Communities, NA
  • Wendy Wallner Senior Vice President, Client Officer
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New data from Ipsos sees Americans are enthusiastic about spending this holiday season and we should again see record online sales. Deal-seeking will be high and retail promotions will be popular. Shopping experience should allow for safety, convenience, and plenty of holiday spirit. Younger consumers, families and urban areas will be most enthusiastic about buying, will be heavily influenced by social media, and will have special interest in buying experiences as gifts.

Download our detailed paper exploring what recent Ipsos data reveals about expected 2021 holiday spending, shopping behaviors, and the optimal shopping experience.

Key Takeaways:

  • Expect total 2021 holiday sales and online sales to be strong, rivaling or potentially exceeding even the record levels seen in 2020.
  • Black Friday, Small Business Monday and Cyber Monday are still relevant and appealing—although shoppers hope, for health reasons, to avoid large crowds.
  • In-store shopping plays a large role in reclaiming the holiday spirit for many, so we’ll see a return—but possibly on a smaller scale than pre-pandemic. Many want that store experience to be “kinder” than in the past.
  • Families and younger consumers are key this year. While deals and online access are again important to them, don’t forget the influence social media can have on their decisions.

For more on this topic, please revisit our on demand webinar.

The author(s)

  • Danielle Edwards EVP, Ipsos Online Communities, NA
  • Wendy Wallner Senior Vice President, Client Officer

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