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[WEBINAR] Ipsos Global Influentials: Turning Influence into Demand
Join us for our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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What Americans agree on about AI
Below are five charts on where Americans stand on AI, where they agree, where partisan rifts could emerge, and why AI populism could be on the horizon
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TikTok as an engine of entertainment consumption and conversion
New research conducted by TikTok in collaboration with Ipsos explores how social and video platforms drive real-world conversion and long-term IP value.
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April 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines Sharply As All Four Sub-Indices Fall
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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Small business sentiment declines as concerns about inflation rise
The quarterly Ipsos/U.S. Chamber of Commerce Small Business Index in Q1 2026 is down slightly from Q4 2025
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AAPOR Conference 2026
Please join Ipsos experts who will be presenting the following papers at the conference.
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ARF: How to Win an ARF David Ogilvy Award
Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.
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Americans express pride in U.S. space program
Majority says it is strategically important for the U.S. to have a long-term presence on the moon