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When pressed for cash, Americans cut back, postpone and trade down
Only one in five people say their budget is flexible enough not to make cutbacks when prices increase due to rising fuel costs, according to new data from the Ipsos Consumer Tracker
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CX Global Insights 2026: Unlock the Future of Customer Experience
Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).
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The economy: Key insights, data and solutions on inflation, recession, consumer confidence and more
Here’s Ipsos' latest and greatest data on the economy for business leaders, policymakers and insights professionals
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Food and beverage: Essential data and insights
From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.
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Comparing U.S. and global attitudes toward AI
Five charts on how Americans feel about the current and future impact of AI on society, and how Americans’ views on the technology stack up against the rest of the world
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How Google and Ipsos are closing the AI gap in the workplace
To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.
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Teachers concerned about the impact of AI on students’ critical thinking
A new NPR/Ipsos poll also finds that teachers view AI as different than previous technological changes
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Ipsos North America Promotes Top Talent to Drive Next Chapter of Growth
Lindsay Franke named Group President & Deputy to the CEO; Dana Lowe and Lisa Gudding step into expanded client and growth leadership roles.
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Ipsos Top Topics
Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.