What the Future: Shopping
Read how AI, evolving ideas of value, and a return to stores are reshaping commerce.
Shopping has always been about more than simply buying things.
It’s emotional, social, and deeply tied to our identities. While nearly half of young adults say shopping stresses them out, more than a third are excited to have help from AI assistants. That tension will shape the future of commerce as people become more open to AI-powered shopping, even as they don’t fully trust it.
In What the Future: Shopping, we explore how AI is reshaping brand influence, shopping behaviors and consumer decisions. We’ll discuss why digital natives are driving a mall comeback, how retail media can help brands compete beyond price and what shoppers will and won’t be willing to delegate to AI.
