ARF Roundtable: Your Brain on AI

Most consumers have had positive experiences with AI, yet many remain resistant to it. That’s the next topic of the ARF Cognition Council Roundtable! Join us to explore how AI shapes consumer thinking, behavior and decision-making, and how organizations can adapt their marketing and communications to meet consumer expectations.

Ipsos’ Manuel Garcia-Garcia and Google’s Michael Joffe – the authors of a new book, Smarter Together: How We Think, Feel and Decide with AI – will be joined by Idil Cakim, the author of AI for Marketing: The Consumer Perspective, to share research and practical guidance on consumer psychology, AI acceptance, and trust.

Attendees will learn how to:

• Understand how consumers think, feel, and make decisions with AI.
• Measure consumer trust in AI.
• Identify eight types of AI consumers.
• Understand how culture influences receptivity to AI across societies.
• Apply frameworks for AI-consumer relationships and human-centered AI marketing.
• Use consumer psychology and human needs to guide the development of AI-powered marketing.

To join us, please click here to register.