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Why the Biggest Event Stages are Becoming a Trust Play for B2B brands
Check out insights and learnings from Super Bowl LX
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Quincy Institute and The American Conservative poll of Trump voters on the war in Iran
This Quincy Institute and The American Conservative poll was conducted by Ipsos between March 12-14, 2026, among 804 Americans who voted for Donald Trump in the 2024 presidential election
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Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’
What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
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Most Employees Say Mental Health Talk is Work-Appropriate; Stigma Persists
New NAMI/Ipsos Workplace Mental Health Poll: Stress is on the rise, with caregivers and managers without employer-provided training reporting highest burnout rates
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Despite the hype, most don’t plan to watch any NCAA March Madness
More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker.
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Americans view prediction markets as closer to gambling
New American Institute for Boys and Men/Ipsos poll also finds that awareness of prediction markets is low
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Most Americans agree the government should regulate AI, but party splits emerge on how
While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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Storage, privacy and a preference for brick-and-mortar are the biggest barriers for retail apps
For retailers trying to get people to download their apps, the top thing consumers want are discounts and deals, according to new data from the Ipsos Consumer Tracker.
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TikTok's Role in Next-Gen Fan Engagement
This research, conducted by TikTok in collaboration with Ipsos across seven global markets, explores how the platform has become a "second screen" and a driver of measurable real-world actions for rights holders and brands.
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Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.