Beyond the Dollar Bill – Lessons from Physical Digital Incentives in Survey Recruitment

Ipsos is delighted to be taking part in a new webinar series hosted by the Southern Association for Public Opinion Research (SAPOR). Join Ipsos' Nick Bertoni to hear more about using physical mailers containing scannable “Reward Choice” cards to provide respondents with access to a wide range of digital incentive options. The approach combines the visibility of a mailed incentive with the flexibility and tracking capabilities of digital rewards.

Building on research and operational testing first presented in 2025, the presenters will discuss how the methodology has evolved through additional deployments in 2026 and what they have learned from continued field implementation. Topics will include project design, redemption behavior, operational efficiencies, security considerations, respondent experience, cost implications, and practical recommendations for organizations considering similar approaches.

To join us, please click here.