Corporate Researchers Conference

In an era of market volatility and shifting consumer expectations, simply tracking change isn't enough. Insights leaders must now be the architects of growth. CRC 2026 is the only event built by corporate researchers, for corporate researchers, designed to help you codify what drives growth and apply it repeatedly across your organization – and that’s why Ipsos is so proud to be part of the discussions! To join us, please click here to register.

The good, the bad, and the ugly of AI moderation across emerging markets | September 15 | 3:40pm | Track 1 | Grand Horizon E

In a globalized digital economy, companies must develop products that resonate across culturally distinct markets. A one-size-fits-all approach often fails, causing low adoption and missed opportunities. This case study presented by Ipsos and Meta addresses achieving deep, qualitative understanding at a scale and speed that matches modern product development.

Hear more about this first large-scale AI-moderated qualitative research with LATAM consumers conducted by a major research organization and vendor. Using AI moderation as a copilot—not a substitute—for deep research, the project went beyond the surface, revealing nuanced cultural, and social strategic drivers in technology adoption and informing actionable organizational strategies.

Key takeaways for practitioners:

• Understanding Local Culture: Minimize bias from AI trained primarily on Western data that can miss local language and cultural details.
• Training Your “Co-Researcher”: Teach your AI to ask smart follow-ups and know its limits so it improves with each study.
• Combining Human Skills with AI Power: Mix human contextual understanding with AI’s speed and scale; researchers remain essential for interpretation.

Speakers:

• Tommy Hemmer, Senior Director, UX Research, Ipsos
• Daniela Rubio, Staff-level UX Researcher, Meta

Beyond the Deliverable: Building the Indispensable Insights Agency | September 17 | 12:20pm

Brands no longer need research partners simply to deliver data—they need trusted advisors who can turn information into clarity, direction and better business decisions. At the same time, AI, tighter budgets, democratized research tools and a rapidly shifting competitive landscape are forcing agencies to rethink where and how they create value. In this candid conversation, agency leaders will explore what it takes not just to stay relevant, but to find new avenues for growth. How are they upskilling talent, forging strategic partnerships, standing out in a crowded marketplace and becoming indispensable to clients? And as AI takes on more of what it can do, where should agencies double down on what it can’t—human understanding, judgment, creativity and trusted counsel?

Join us for this discussion examining how forward-looking firms are answering the Insights Imperative: moving beyond delivering insights to influencing decisions and building the capabilities and client relationships that will drive the industry’s next chapter.

Speakers:

• Lindsay Franke, Deputy CEO and Group President, Ipsos North America
• Tara Marotti, CEO, Burke Inc
• Anita Watkins, CEO, Insights Association
• James May, EVP and CPG Industry Partner, North America, Kantar