ANA: Automation without alienation
As AI continues to evolve and reshape the marketing industry, the brands that win are still deeply human and authentic. Join Ipsos for ANA’s one-day conference that will impart actionable insights from industry experts on topics like governance and AI agents, and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
YOU’RE BUILDING IT, WILL THEY COME AND WILL THEY STAY? | 12:05pm
Let's say that AI lives up to all its promise (which, to be honest, isn't a given.) Will we have an uncanny valley? A sea of sameness? Or will your brand be able to find a way to stand out? Ipsos has been a global leader in tracking people's slow-moving reaction to this fast-moving technology. Ipsos’ Matt Carmichael will talk about how Americans are feeling about AI, why we're a global outlier and how to get people to trust you in our AI world.
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