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From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
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Ipsos Data Drops: The trust gap around AI financial advice
1 in 3 Americans trust AI’s advice on financial issues. But trust drops considerably for AI tools with access to financial accounts.
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When Difference Doesn’t Mean Different
The importance of understanding cultural response bias in global CX programs.
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Majority disapprove of Trump’s handling of tariffs
New ABC News/Washington Post/Ipsos poll on the views of the economy, immigration policy, President Donald Trump, and more
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The Epstein files add fuel to the fire
Below are five charts on how Americans have reacted to the release of the Epstein files and what the reaction reveals about the state of America’s distrust of the elite
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Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
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Google/Ipsos AI Works for America poll
Organizational guidance and training are key to workforce readiness in AI-driven economy
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Americans say Epstein files lowered their trust in U.S. political and business leaders
Majority also feel Epstein files show that powerful people in the U.S. are rarely held accountable for their actions
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President Trump Approval Rating
Data from the February Reuters/Ipsos Core Political survey shows that Americans do not view one single issue as the main problem facing the country, instead, the data shows there is a fragmented landscape of problems facing the country.
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ARF AUDIENCExSCIENCE 2026
Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement.