Americans aren’t buying the benefits of tariffs
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: While tariffs haven’t been quite as much in the headlines these days, their impacts persist.
What we found: If one of the big ideas behind tariffs is to encourage more re-shoring of U.S. manufacturing jobs, people aren’t buying it yet. What they ARE buying is more expensive goods.
A significant number of Americans (42%) disagree that tariffs will lead to more jobs in the U.S., while only 28% (42% of Republicans) agree it’s a job creator. Meanwhile, a sizable majority (73%, even 60% of Republicans) say that tariffs will lead to higher prices and 67% say they are already paying higher prices. Only 35% think tariffs are worth it, with just half of Republicans (52%) agreeing and only one in five (22%) of Democrats.
More insights from this wave of the Ipsos Consumer Tracker:
Fewer Americans want brands to remain neutral
Americans are here for healthy food additives
Older Americans are working hardest on their health
Ingredients for the perfect food: flavor, quality and affordability
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
