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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Americans not yet sold on Build Back Better
New ABC News-Ipsos poll finds Biden’s standing with the Americans public remains weakened
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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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Small business owners show strong support for COVID-19 vaccine requirements
A new MetLife/U.S. Chamber of Commerce Small Business Special Report finds small businesses say they are more likely to hire new talent this year than they were in June, but there is no change in the percentage that are actively hiring
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Supercharge your social listening and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts. We discuss a new breed of AI-enabled consumer intelligence (AICI) platforms.
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New poll explores likelihood of parents to vaccinate their 5-11 year olds
New Marketing for Change poll, with data collected by Ipsos, shows parents most often consider vaccine side effect when thinking about vaccinating their kids
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For Mobile Wallets, Restaurant Frustrations are an Opportunity
Brands should emphasize convenience in industries that are seeing long wait times for customers, particularly at restaurants.
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How can financial providers assist in the big wealth transfer?
Americans age 70 and older have stockpiled more than $35 trillion, which will lead to an unprecedented transfer of wealth over the coming years.
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How can high-end brands redefine luxury shopping for the digital age?
Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.
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The Digital Era is Reshaping Wealth and Consumption
Ipsos research highlights Americans’ unique view of wealth and the influence that digital, diversity and the Great Wealth Transfer will have on how we pass, share, spend and invest it