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Women have less desire to advance their careers. Why?
Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
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Fewer Americans see higher prices, with one big exception
Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.
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June 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Sentiment Edges Down as Most Indicators Show Stability
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Politico Magazine Ipsos Trump Hush Money Verdict
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
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The Hunter Biden verdict doesn’t move Americans
Five charts on how Americans view Hunter Biden’s guilty verdict and how it compares to Trump’s guilty verdict.
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Ipsos wins ANA B2 award for The Path insights series
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
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Majority of registered voters unphased by Hunter Biden verdict
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
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Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.
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How the AI revolution will reshape the ways we create, work and play
Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.
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Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.