OTT 2024 (Today’s Dynamic Media Landscape)

The media landscape continues to evolve, often in unexpected ways. Since 2018, the Advertising Research Foundation has organized “OTT” events to present research-based insights on how viewers’ use of different forms of TV/video on various platforms is changing and how to better understand the motivations and preferences that drive change. This event is focused on providing new insights as well as improving the measurement of exposure to content, promotions and advertising.

Please join your friends from Ipsos at this year’s event (in-person or virtually) to hear the latest data and discussions of the data’s implications from leading media and measurement experts. Ipsos’ Janelle James will moderate a session exploring the importance of inclusive media.

Shaping the Future: How audience expectations and OTT platforms are transforming inclusive media

Ipsos, GroupM, and the New Majority Ready™ Coalition will take part in a dynamic conversation on how inclusive media and advertising investment is not only a matter of social responsibility, but also a powerful driver of audience engagement and ROI. In this session, you’ll discover how aligning ad and media spend with the expectations of a rapidly diversifying consumer base can lead to stronger financial performance and sustainable growth. Panelists will delve into new research highlighting the increasing consumer demand for inclusivity, how consumers are rewarding brands that embrace it, and how brands can adapt their investment strategies to meet this demand. Speakers/Panelists:

  • Mercedes Bender, Principal, Ipsos Strategy 3
  • Jackie Day, GroupM

For registration details, please click here.

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