Gen AI use for parents and teens

Washington DC September 19, 2024—A new study Ipsos conducted on behalf of Common Sense Media explores how many teens, ages 13 to 18, have used generative artificial intelligence (AI), how it plays into their school work, and whether schools are teaching teens about AI or communicating with parents and teens about AI policies and expectations. Plus, how parents of teens think about AI factoring into their child’s future, and whether they have used gen AI.

About the Study

This survey was conducted in English and Spanish by Ipsos Public Affairs on behalf of Common Sense Media. Data was collected using both probability-based (Ipsos KnowledgePanel) and nonprobability-based sample sources to increase representation of respondents by race/ethnicity.

The survey was conducted from March 15 to April 20, 2024, with a nationally representative sample of 1,045 U.S. adult parents, age 18 or older, and 1,045 U.S. teens age 13 to 18. Teen respondents were invited to participate through their parents, with an overall sample that included 1,045 parent-teen dyad interviews. Participants received a small monetary incentive for completing the study.

This report is based on a representative sample of 1,045 U.S. adults age 18 or older who are parents of 13- to 18-year-olds, and 1,045 U.S. teens (age 13 to 18) who were recruited through their parents. (All 18-year-old teens were still in high school at the time of the interview.) The survey includes 1,045 dyad parent interviews. The sample included an oversample of n = 300 dyad interviews among Latino parents and teens, and n = 250 dyad interviews among Black parents and teens, along with n = 117 respondents using opt-in Ipsos Interactive Services panels. Parental permission was obtained for all child/teen respondents. Once parent/guardian consent was obtained, the teen child was asked to give their assent to participate before completing the study.

For analyses among the general population, Latino and Black respondents were weighted to their representative proportion. The margin of sampling error is ±3.6 percentage points at the 95% confidence level, for results based on the entire sample of teens, and ±3.1 percentage points at the 95% confidence level for the entire sample of parents.

Once all survey data was collected and processed, design weights were adjusted to account for any differential nonresponse that may have occurred. The demographic benchmarks came from the 2022 March Supplement of the Current Population Survey (CPS). An iterative proportional fitting (raking) procedure was used to produce the final weights. In the final step, calculated weights were examined to identify and, if necessary, trim outliers at the extreme upper and lower tails of the weight distribution. The resulting weights were then scaled to aggregate to the total sample size of all eligible respondents. Additionally, quality assurance checks were conducted to ensure data quality, and a raking process was used to adjust for any survey nonresponse in the probability sample, as well as any under-sampling or oversampling in the probability and nonprobability samples.

For more information on this news release, please contact:

Christopher Moessner
Senior Vice President, US
Public Affairs
+1 571-358-5411
[email protected]

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