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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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The Ipsos AI Monitor 2024
Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.
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The New Era of Innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Three in five Americans say chronic absenteeism in K-12 schools is a major problem
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.
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[WEBINAR] Decoding Gen Alpha Beauty: Unlocking the Tween Market
The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.
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[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
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Should employees learn to ‘shop’ for healthcare?
Join us for an exclusive webinar where Ipsos’ Ashley Lumpkin shares tips for how to align healthcare benefits with employee expectations from consumer brands, and ultimately drive engagement and satisfaction.
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Trump guilty verdict makes minimal impact on public opinion
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.