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Gas prices are falling, and people are starting to notice
Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.
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The post pandemic world of work
Below are five charts on the state of remote work, return to the office, and the future of remote work.
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The 2024 U.S. presidential election outcome is highly uncertain
Read Ipsos' analysis of the election and how to navigate the uncertainty around it
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Most Americans are dissatisfied with their choices for president
Reuters/Ipsos polling finds most, regardless of party, are tired of seeing the same candidates for president and want someone new
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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[WEBINAR] Truth, Beauty, and Justice: AI in 2024
Join us on February 27th and come with your questions! This is the AI session you do not want to miss.
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CIPHER MASS 2024
The sixth year annual Current Innovations in Probability-based Household Internet Panel Research (CIPHER) Conference will be held jointly with Mobile Apps and Sensors in Surveys (MASS) workshop – please join us there!
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation