Navigating the Health Plan Partnership Labyrinth

The rise of digital health is transforming healthcare delivery, leading health insurers to seek partnerships with digital health companies. However, as illustrated in a 2023 American Medical Association analysis pathways to traditional coverage and reimbursement remain complex and time-consuming. This has spurred the exploration of innovative partnership models such as white-labeling, buy-up options, and integration into existing health plan offerings.

Successful partnerships prioritize shared goals such as improved health outcomes, cost reduction, enhanced member experience, and increased competitive advantage. Download our comprehensive guide.