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What midterm projections tell us about Trump’s central struggle
Below are five charts on what these projections say about the Republican Party’s chances in the 2026 midterms, why Trump and the Republican Party have faded in polling, and what this says about Trump’s central struggle
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With psychedelic mental health therapies on the horizon, Americans are open to learning more
Ipsos research examines information pathways and attitudes regarding the use of psychedelics in mental health treatment
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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Americans resolve to make 2026 better
"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker
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The Context Advantage: Winning the moments that matter
Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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How different Gen Beta personas could define the future
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
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The economy rears its ugly head
Below are five charts on where Americans stand on the economy and how it’s affecting how they view the Trump administration
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Ipsos the No. 1 Most Innovative Insights & Analytics Company
The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.
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Dynamic Demand Compass
Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass