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Why games will remain social even if we play apart
Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.
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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.
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How traditional sports can thrive in a changing world
Nina Johnson-Pitt, a senior strategy executive with Little League International, explains how youth sports leagues can stay fun and relevant for the next generation.
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What tabletop games need to win the parents of tomorrow
Will board games need to adapt to win over the parents of tomorrow? Gamewright’s Jason Schneider discusses the future of tabletop gaming.
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What draws the line between play and competition
From blood doping to high-altitude training, how will our views on performance enhancement change in the future? Synthetic biology pioneer George Church explains.
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ARF: The Research POV on Super Bowl Advertising
Don’t miss out on lessons learned and tips for getting the most out of Super Bowl ads.
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CHANGE OR BE CHANGED: Unlocking Brand Success in 2023
People have changed. The game has changed. The world has changed. Brands need to change along with it.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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What does the public expect out of 2023?
At this reflective and forward-looking time of year, we are examining how attitudes shifted last year and how the public is feeling about entering the new year.