Ipsos Creative Excellence Awards: Super Bowl LVII

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.

As fans gather to watch Super Bowl LVII, the Ipsos Creative Excellence team is watching too.  But our focus is on the ads and the impact they have for the brands spending up to $7M for 30 seconds of air time. Ipsos leverages its depth and breadth to analyze the ads through both traditional and cutting-edge methods – from surveys to social listening to live communities.

Listen in as our experts provide a more robust and nuanced picture of Super Bowl success. For more highlights, be sure to revisit our detailed paper exploring each of the top performers.

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The author(s)

  • Rachel Rodgers
    Senior Vice President, Creative Excellence
  • Dave Smith
    Senior Vice President, US
  • Lisa Zielinski
    Senior Vice President, US, Creative Excellence & Brand

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