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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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Ipsos Data Drops: How Americans feel about AI shopping agents
Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
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From Spark to Inferno
How Chinese Biopharma Innovation is Forging the Future of Global Oncology Deal Making.
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The Longevity Shift: A New Era of Physician Engagement in Longevity Medicine
Longevity medicine is changing physician-patient dynamics. Download our framework for healthcare professionals navigating new patient expectations and structural barriers.
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President Trump’s so-far-stable wartime approval rating
Below are five charts on where Trump’s approval rating stands, why Trump’s approval rating has been so stable, and where Trump’s supporters stand on the war
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Americans think it’s likely the U.S. will send troops into Iran
More disapprove than approve of U.S. military strikes on Iran
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From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
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[WEBINAR] Know America at 250: Public Opinion Update
Join us to hear the very latest public opinion data and insights to help make sense the trends shaping America today.
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Global Attitudes to Happiness 2026
According to the global Ipsos Happiness Report for 2026, 73% of Americans report being happy. Dig into the data here.
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Marketing Anchors: The case for capability in an era of transformation
Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.