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Americans’ appetite for functional foods varies widely
Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
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As AI changes business, Ipsos insights get better results
In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.
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[WEBINAR] Ipsos Global Influentials: Turning Influence into Demand
Listen in to our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.
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President Trump Approval Rating
Data from the May Reuters/Ipsos Core Political conducted May 15-18 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and norms
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[WEBINAR] Biopharma Dealmaking 2026: Trends, Shifts, and What Comes Next
In this webinar, Ipsos will frame the latest dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria, and what this means for pharma acquirers and innovator biotechs preparing for partnering conversations.
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America’s frustration with the cost of living continues to rise
May Reuters/Ipsos Core Political survey
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Three in four concerned their gas, electricity utility bills will increase this year
Most billpayers feel utility costs will continue to increase, despite potential action from elected officials
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AI Ads Are Good Enough — And That’s the Problem
AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
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May 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Jobs Index Continues To Fall
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Learners Research Week
Ipsos is excited to be taking part in the Learners’ Research Week, home to the largest UX Research community in the world.