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Incremental versus Monumental Decision-Making
How to Keep Up with the Pace of Business in the New Reality
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Reuters/Ipsos Data: Core Political (1/4/2017)
Washington, DC- The latest Reuters/Ipsos Core Political was released today.
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2017: High Hopes or Dire Straits?
Washington, DC - Optimistic about the New Year? This and other questions asked in 25 countries around the world in this latest Global @dvisor poll.
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2016)
Washington, DC - A major analysis of world public opinion was released today by Ipsos-- one of the world's largest market and opinion research companies. The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,057 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.
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10 Behavioral Science Principles for Great Digital Creative
What can behavioral science teach marketers about digital advertising?
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Reuters Polling Explorer
An interactive tool featuring over 18 months of Ipsos/Reuters polling data and counting. Based on 200,000+ interviews, data collection began in January 2012 and continuously polls between 2,000 and 3,000 people a week.
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LifePath
Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.
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Social Intelligence
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.