What is it for?
We uncover the consumer decision-making path with special emphasis on their emotions, behaviors and triggers throughout.
How does it work?
In extensive two-hour interviews, we retrace the individual consumer journey of each respondent. All phases are explored in detail during the interviews: Function? Influences? Possible issues? Brand performance? Brand opportunity? We create a detailed journey map for each interview. These individual maps are then analyzed and synthesized to produce a decision pathway map that illustrates the main findings of this research and can be easily shared.
Why is our solution unique?
Our gamified interview approach leads to higher respondent engagement and ultimately richer and more detailed insights.