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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days
Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.
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Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year's Resolution for 2017
Respondents Are Much More Likely to be Working Towards Longer Term Plans/ Goals, with Six in
Ten Already Doing So, or Thinking About Getting Started in The Near Future -
Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2016 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.