Search
-
Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
-
Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
-
Majority looking for change in how U.S. deals with mental health crises
New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.
-
Over two-thirds of Americans support ending the practice of Daylight Savings Time
One-third of Americans enjoy pumpkin pie during Thanksgiving
-
The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
-
Nearly two thirds of Americans support the creation of a Memorial for the Global War on Terrorism
New survey shows knowledge gaps on the War on Terror
-
U.S. consumer confidence up slightly this week
Yet Americans remain less optimistic than they were before the pandemic
-
Veterans Day observed by a majority of Americans
Strong majorities of Americans say the country should do more to support veterans
-
Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
-
Most Americans unfamiliar with newer terms used to describe some racial/ethnic groups
A new Ipsos poll, provided exclusively to the New York Times, examines the public's awareness of, and favorability toward changing vocabulary around race and society