Veterans Day observed by a majority of Americans

Strong majorities of Americans say the country should do more to support veterans

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Annaleise Azevedo Lohr Director, US, Public Affairs
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Washington, DC, November 3, 2021 -  A recent Ipsos poll finds a majority of Americans say they plan to observe national holidays like Veterans Day. More than half of Americans say someone in their immediate family has served in the Armed Forces. Americans agree that the country should do more for veterans and current members of the Armed Forces. In contrast to Veterans Day, Americans are less likely to observe holidays like Columbus Day, Indigenous Peoples Day, and Cinco de Mayo.  

Detailed Findings  

1. Three-quarters of Americans (74%) support Veterans Day as a national holiday and 65% of Americans observe the holiday.

  • Baby Boomers (73%) and Gen X-ers (70%) are most likely to say they will observe Veterans Day compared to 52% of Millennials and 59% of Gen Z-ers.
  • More than half plan to observe Veterans Day by flying a flag (55%). Sixty-five percent of Baby Boomers say they will fly a flag, but just 28% of Gen Z-ers will do the same. Over a quarter of Americans say they plan to observe Veterans Day by donating to a veterans charity or service organization (28%), including 28% of Baby Boomers, 33% of Gen X-ers, 18% of Millennials and 29% of Gen Z-ers. A quarter say they will attend a Veterans Day parade or ceremony (26%), about one in five say they will visit a veteran friend or relative (19%).
  • Broad support exists for supporting veterans – 83% of Americans say the country should do more for current and former members of the Armed Services, including helping them transition back into civilian life (86%) and providing more programs to care for veterans generally (85%).

 2.  Americans also broadly support Memorial Day (81%), New Year’s Day (78%), and Labor Day (76%) as national holidays.

  • About half of Americans support Election Day (49%) as a national holiday. Fewer are supportive of Juneteenth (33%), Indigenous Peoples Day (32%) and Columbus Day (30%) as national holidays. Cinco de Mayo (16%) receives the least amount of support.
  • Baby Boomers are least likely to support Juneteenth (22%) as a national holiday compared to Gen Z-ers (49%) and Millennials (44%). Along the same line, Gen Z-ers (45%) and Millennials (42%) are also more likely to support Indigenous Peoples Day as a national holiday than Baby Boomers (24%).

About the Study 

This Ipsos poll was conducted October 29 – 31, 2021, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,018 general population adults ages 18 or older. The sample includes 101 respondents ages 18-25 (Gen Z), 200 respondents ages 29-39 (Millennials), 255 respondents ages 40-55 (Gen X), and 462 respondents ages 55+ (Baby Boomers).

The margin of sampling error is plus or minus 3.3 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.13. The margin of sampling error is higher and varies for results based on other sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The data were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, household income, race/ethnicity by gender, race/ethnicity by age, and race/ethnicity by education. The demographic benchmarks came from the 2019 American Community Survey (ACS) except for the metropolitan status, which is not available from the 1-year ACS data, were obtained from the 2020 March Supplement of the Current Population Survey (CPS).

  • Gender (Male, Female) by Age (18–25, 26–39, 40-54 and 55+)
  • Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Latinx, Asian, Other)
  • Education (Less than High School, High School, Some College, Bachelor or higher)
  • Census Region (Northeast, Midwest, South, West) by Metropolitan status (Metro, non-Metro)
  • Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
  • Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Gender (Male, Female)
  • Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Age (18-44, 45+)
  • Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Education (Some College or less, Bachelor and beyond)

Chris Jackson
Senior Vice President, U.S., Public Affairs
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations Specialist, U.S., Public Affairs
+1 718 755-8829
[email protected]

About Ipsos 

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Annaleise Azevedo Lohr Director, US, Public Affairs